Proudly empowering the product-led revolution

Our story


Founded in 2013 by Jonathan Kim and Jackson Noel, Stratly set out to revolutionize the way software businesses onboard new users. We’ve since enabled thousands of businesses around the world to deliver beautiful and effective in-app experiences—without a developer. And our impact only continues to grow.

Today, Stratly is a complete solution for measuring and improving product adoption. Whether you’re a prospective customer, employee, investor, or friend (hi mom!), we look forward to sharing the rest of our journey with you.


customers served


end-users reached

Our team

We have over 100 employees in over 11 different countries and counting!


Get to know us!

Magdiel Duarte

Staff Front-end Engineer

What is a moment where you thought 'this is why I work here'?

Play Video

Tanya Higgins

Brand Design Director

What's your favorite Slack Channel at Appcues?

Play Video

Our values

These values guide how we work together every day. They don’t just sit in a dusty document—they evolve and change as our company grows, and we love rewarding teammates who best exemplify them.


Take pride in your work

Be bold and aspire for excellence. Let's build a lasting company.

be an owner

Be an owner

Owners sweep the floors and take out the trash. They do what's best for the customer and company, and are always accountable to their teammates.


Always be learning

Improve every day; feedback and reflection will make us all better.


Empower others

We exist to empower customers; we’ll succeed by empowering each other.

embrace journey

Embrace the journey

Appreciate the entire experience, win as a team, and have fun.

The day-to-day

Stratly teammates hail from all over the map and enjoy many different interests, but we all share a love for blurple, our vibrant yet soothing brand color. We’re real big on customer happiness, and we celebrate our customers’ stunning flows every day in Slack—e.g.

Each morning, we sign into our respective tools, do our best work, and share puns and GIFs along the way. We take pride in the skills we bring to the table and strive to deliver excellent experiences for our customers, but we also don’t take ourselves too seriously.



Stratly is committed to 100% remote-first work—and that’s not going to change! We have an exceptional remote culture that embraces work-life balance and flexibility. (Also, pets—we love our furry-scaley-friends, and they’re a fixture in our company Slack!)

To keep us all connected, we host fun remote events (trivia aficionados, now’s your time to shine!) and in-person retreats where we get together to build relationships and memories.


We’ve got you covered

Rest easy and do your best work, knowing that we’ll take care of the important stuff… and provide some fun perks.

well being


You'll have a solid health, dental, and vision plan; access to 401k, and a generous family leave policy.

tech budget

Home office and tech budget

We offer a $1,000 home office stipend, and an additional $500 annual budget for extra work-related technology.

coworking space

Co-working space, on us

Home office not cutting it? We'll reimburse your monthly coworking fees.


Equity offerings

We want everyone invested in our success. Each employee is granted equity in the company.


Transparency and collaboration

We foster team alignment with meetings of all shapes and sizes—a monthly all-hands meeting called FirstThurs, ad hoc Lunch & Learns at team lunches, and more!


Flexible vacation

We believe time away to reflect and explore makes us all more productive, so we expect each employee to take a minimum of ten days of vacation per year.

Come work with us!

Don’t sweat it if you don’t meet all the requirements in a job description (does anyone, really?), or if you’ve spent some time out of work. We get it. If you’re excited about Appcues, we’d love to chat!


Product Design Team Lead


Appcues is an equal opportunity employer that commits to diversity and inclusion and also celebrates it. We do not discriminate based on race, color, national origin, religion, gender, gender expression, sexual orientation, age, veteran status, disability status, or marital status. We believe that diverse teams foster a more inclusive company culture, build better products, and are more human, humane, and fun.


Thanks to these brilliant backers, our journey's just begun

Scroll to Top