Social Responsibility & Volunteers

Social Responsibility & Volunteers

Research done recently points to the rise of Individual Social Responsibility or ISR. ISR is an integral part of peoples’ daily lives encompassing a broad range of activities beyond volunteering, including their environmental footprint, purchasing decisions, choice of employer, charitable donations, and vacation choices. ISR has been defined as “the continuing commitment to behave ethically and contribute to people’s development while improving the quality of life of other individuals, groups, teams, as well as society at large.” 44% of Canadians volunteer through organizations.

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